It Pays to Design for People With Disabilities!

WIRED Blogs: Cult of Mac:

"He asked a designer friend to create a peeler with a nice big handle that would be easy to use for people with hand disabilities. As it turned out, that product also was easier to use for the rest of the population, too. From there, OXO has launched an empire based purely on universal design -- focus on extreme users to generate new opportunities for the rest of us. "

No to toot our own horns, but this is one of the ideas that caused us to create ChooseAbility.